Tribal Employee engaged attendees at the Tribal DDB international event. Participants at the event came from different countries, and the mobile app helped them get to know each other better. Pictures on T-shirts allowed guests to snap a photo of each other and instantly receive detailed information on fellow attendees.
How it works?
Every attendee selected a unique picture to be printed on a T-shirt, which they were given for the event. Other visitors could snap a picture of the T-shirt and then instantly get information about the other person and add him or her as a friend on Facebook, view their website, check their YouTube channel, etc.