The 18 months app represents a new idea for musicians to get closer to their audience. It keeps you dancing, running or hitting the gym by playing the album tracks only when your smartphone is on the move. Just keep it shaking to hear brand new awesome songs created by the Scottish DJ, Calvin Harris. Additionally, the app offers extra content that can be revealed when his fans take pictures with the mobile app.
How does it work?
The 18 months app uses Recognize.im technology to make new content available after a user takes a photo of the album cover with their smartphone. The additional content includes tracks of Calvin Harris’ remixes, and gives Calvin a way to better interact with his audience while promoting his music. The free app is available in the UK. You can download it from the App Store or Google Play, snap a photo and enjoy the music. If you like Calvin’s songs, you can always purchase them directly from the app